The Worst Cadillac Article I've ever Read...
Two things here, if Cadillac honestly feels that this women represents the core demo then we're in trouble, if she doesn't why does she have a job in the first place?
But to get more millennials like herself to start thinking about buying a Cadillac as opposed to an Audi or a BMW, Lee isn’t focusing on the cars themselves. Instead, she is putting her energy into changing what the cars represent.
“We want to be a global luxury brand that happens to sell cars. We don’t want to be an automotive brand,” Lee said in an interview. “There is nothing that exciting about an ad with a car in it by itself. We need to start injecting more humanity into our brand and into our advertising.”
This is funny, they're in the business of selling cars yet Ms.Lee says Cadillac doesn't want to be a car company. I'm sorry but the map does not dictate the territory, the territory dictates the map. You don't get to create the lifestyle and hope that seeps into the product. NO, you create the product that then underpins the brand.
In case you didn't know, CONTENT IS KING.
Last edited by Mingus; 11-25-2014 at 02:42 PM.