Cadillac struggles to explain its 3 overlapping sedans - Cadillac CT6 Forum
Thread Tools
post #1 of 2 Old 12-01-2015, 09:42 PM Thread Starter
Junior Member
Join Date: Oct 2014
Posts: 21
Cadillac struggles to explain its 3 overlapping sedans

Automotive News
November 30, 2015 - 12:01 am ET

To understand why Cadillac's U.S. sales are struggling despite its vastly improved lineup, consider this: It's about to launch its third sedan into essentially the same segment, one that happens to be the weakest in the luxury market.

OK, technically they're not all in the same segment.

The CT6 that goes on sale early next year and the 3-year-old XTS are both large sedans, while the CTS is a midsize. But the CT6 and the XTS are tweeners, not quite large enough to compete with the Mercedes S class or other big-boy players. And all three of the Caddy sedans overlap in pricing.

Meanwhile, Cadillac sells just one crossover at a time when it needs four to keep pace with rivals. A second one won't arrive until 2018.

It's a cold reality that Cadillac President Johan de Nysschen can deflect only with humor at times.

In an interview at the Los Angeles Auto Show this month, he stopped himself while explaining how Cadillac is positioning its three overlapping sedans.

"Please don't ask me why we have three cars in the same segment," he said with a smirk. "That's a whole different subject."
J&T is offline  
post #2 of 2 Old 12-03-2015, 12:40 PM
Senior Member
Join Date: Oct 2014
Posts: 134
At this rate, they should be taking a page out of Acura's books, just look at what they did to their model line up, they actually got rid of two models and merged it into one strong volume product.
CT6IX is offline  

Quick Reply

Register Now

In order to be able to post messages on the Cadillac CT6 Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

For the best viewing experience please update your browser to Google Chrome